719-300-1300 info@mytruecounsel.com


We deliver timely and cost-effective solutions to achieve your goals.

Our Founder | Attorney Fees | Core Values


Photo of Founder Jeremy Earle

Prior to forming True Counsel in 2017, Jeremy D. Earle, JD, was fed up with not having the freedom to represent clients effectively and ethically. Having worked at one of Colorado’s largest law firms, as well as for medium and small law firms, Jeremy believes clients deserve better than what they are receiving at other law firms.

We listen first. Every person seeking a business law lawyer is unique, with unique interests and circumstances. Without understanding people on a personal level, we cannot serve them in the most effective way. This is why we prefer in-person meetings to get to know and so that you get to know us. This gives us time to fully understand you and your motivations for looking for a business law attorney.

From our unique experience and tremendous skill set, we then formulate a plan tailored to your case and your needs. We fight fiercely your behalf. We never compromise. We stay in constant contact with you every step of the way. We deliver you a result that is fair and deserving. We believe that no case is too small or too large to take on. Nor do we shy away from highly technical and difficult cases.


Awards and Acknowledgements

We don’t post awards or acknowledgements. Why? 99% of the “awards” you see posted on law firm websites are paid for…not earned. We don’t believe in lying, deceiving, or hoodwinking our clients. We deliver results. It is the only thing that matters.


Hourly Fee | $350

True Counsel’s hourly rate is $350. We bill in six minute increments so that you are only charged when meaningful work is performed on your case. A retainer is required upfront based on the expected number of hours we will work on your behalf to achieve your goals. Payment can easily be made online via creditor debit card, as well as e-check.

Reduced Hourly Fee for New Businesses: To help new businesses get off on the right foundation, we charge a reduced hourly fee of $300. This applies to start-up advising, entity formation, and tenant commercial lease reviews. 

Commitment to Transparency

You deserve peace of mind that your legal issues will be resolved timely and effectively, as well as what it will cost from the start. That’s why predictable and transparent pricing is at the core of True Counsel’s values. True Counsel offers limited flat-fee options. We believe hourly billing is a better option for clients because you only get charged when we work on your case, not a penny more.



Trust is traditionally not a word people use to describe the legal profession. We are on a mission to change that by being 100% transparent about what we are doing for our clients, why we are doing it, and the cost involved in achieving their goals.


We want to create something worth creating and that will endure the test of time. We do this by relentlessly focusing on our clients’ success, building high quality systems, and planning for long-term scale. We’re grounded by humility and driven by ambition.


We are creating a culture of innovation and continuous improvement. We are passionate about learning and seek to constantly improve and innovate. We learn from others and from our challenges & successes.